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Alecia (Lisa) Roberson

Meet Your Empowerment Consultant & Founder

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Alecia (Lisa) Roberson: Bridging the Gap Between Skill and Decisive Action

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Hello! I'm Alecia Roberson, and I founded this company because I believe personal safety is a human right that begins in the mind, not just on the range.

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My commitment to this mission is personal. In 2019, my world was flipped upside down when my daughter was almost victimized by human traffickers. That moment was a seismic shift, it shook me to my core, but it also lit an unshakeable fire. I refused to let fear define me, and I vowed I would empower other women to refuse fear as well.

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I realized that getting the permit wasn't the end of the journey, it was just the start. The real challenge wasn't learning to shoot; it was overcoming the fear of the 'freeze response,' setting firm boundaries, and utilizing the knowledge I gained as an Anti-Human Trafficking Consultant to keep my family safe.

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That is why I created our two distinct divisions:

  • Empowered Personal Protection (EPP): Dedicated to street-smart, ethical, and inclusive firearms and trauma training​

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  •   The Assertive Edge: Our advanced mindset coaching and consulting division that focuses on the psychological readiness required to set boundaries, act decisively, and prevent victimization.

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My mission is to deliver the complete system: the Strategic Protocol that moves you from Passive Worry to Internal Freedom. We protect the mind, body, and the dignity of the human spirit.

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🎖️ Our Credibility: Integrated Expertise

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We don't just teach skills; we fuse them with mindset, ethics, and advocacy. Our training is grounded in formal certification across three essential pillars of safety:

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1. Advanced Mindset & Empowerment (The Assertive Edge)

 

  • Certified Women's Empowerment Coach (Holistic Coach Academy)

  • Certified Business & Entrepreneurship Coach (Transformation Academy)

  • Anti-Human Trafficking Consultant (US Institute of Diplomacy and Human Rights)

  • Certified Human Rights Consultant (US Institute of Diplomacy and Human Rights)

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2. Core Firearms Mastery & Safety (EPP Foundation)

 

  • USCCA Concealed Carry & Home Defense Expert

  • Specialized Women's Handgun & Self-Defense Instructor (USCCA)

  • NRA Certified Pistol Instructor

  • Marksmanship Foundations Coach

  • Certified Range Safety Officer (RSO)

  • NRA Range Development And Operations Specialist

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3. Advanced Threat Response & Trauma Care

 

  • Advanced Threat Response Certification (Countering The Mass Shooter Threat)

  • Emergency First Aid Fundamentals

  • Certified Children's Safety & Education Specialist

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🎯 Our Promise: Internal Freedom

 

You won't just build skills; you'll build the Mindset to use them, guaranteeing your investment in safety leads to a genuine, lasting transformation. We are committed to helping you achieve:

  • Decisiveness: Eliminate the "freeze response" through mental preparation.

  • Boundaries: Gain the confidence to set and enforce boundaries, verbally and physically.

  • Proactive Confidence: Live your life fully without the anchor of self-doubt and unnecessary worry.

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Ready to start your journey to Internal Freedom? I look forward to working with you.

👉 Start With a Free 15-Minute Mindset Consultation  

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